Restaurants and wineries with tasting rooms are right at the nexus of several key marketing trends. They are all about being social, they’re local businesses, and their customers are passionate about food and wine and love to talk about both online. They love to take pictures of their meals or current favorite bottle and they love to post reviews online. Also, people quite often will find restaurants or the next winery while on the go – so mobile becomes very, very important.
Now, understanding the context, what are the trends for restaurant marketing in 2013? These apply equally well to wineries, so read on…
- 72% trust online reviews over other sources
- Restaurant loyalty programs can significantly boost profits
- As mobile usage grows, a mobile site becomes essential
- 72% of customers have used Facebook to make a retail or restaurant decision
- SEO and Content will be needed to help restaurants be found online
If you own a restaurant or winery, contact us to learn about our Restaurant and Winery Social Media Programs.
Are Restaurants and Wineries up to the challenge?
As you probably know, many businesses are not handling many aspects of Social, Mobile, Loyalty, SEO or Reviews well. What are the most common gaps you see with the restaurants you frequent (and how they market or interact with you)?
Learn about Restaurant and Winery Social Media Programs.
